There’s an interesting article talking about how Kellogg’s Co. [largest cereal maker] will be making healthier food products for kids including waffles, pop-tarts, and more. I was thinking about whether or not to post the story [obviously you see my decision] and the reason I like this story is because of the hope it give for future kids and their health.

Yeah, yeah a little bit less sugar and calories big deal right? the last paragraph in the article is what I found especially encouraging.

“In response, Kellogg and McDonald’s Corp. joined eight other major food and drink companies last November in an industry-sponsored pledge to promote more healthy foods and exercise in their child-oriented advertising. A year earlier, Kraft Foods Inc. had promised to curb ads to young children for snack foods, including Oreos and Kool-Aid.”